Just Born & Jamie Geller, "The Queen of Kosher" Team Up for #ChosenCandy Campaign
Bethlehem, PA (November, 2013) –Just Born Quality Confections, a leading candy company, is teaming up with JoyofKosher.com and Jamie Geller, author of just released cookbook published by William Morrow, Joy of Kosher. Together they are launching #ChosenCandy, a program that promotes the OU Kosher certified candy from Just Born to the Kosher consumer with easy and tasty recipes, party favor ideas, dessert and cake decoration and more created by Jamie Geller, the authority on Kosher cooking and entertaining. Families always have something to celebrate, whether it is a birthday, Shabbat, holiday, good grades, or anything in between.
Just Born Quality Confections, based in Bethlehem, Pennsylvania, manufactures candy favorites including MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, HOT TAMALES® and TEENEE BEANEE® Gourmet Jelly Beans. Not only are these well loved candies delicious, they are all Kosher, making them ideal for Jewish families.
“We’re so excited to be teaming up with renowned author and kosher expert, Jamie Geller, to promote that our candy is delicious and certified kosher,” says Matt Pye, VP of Corporate Affairs at Just Born.
In addition to being the founder of the Joy of Kosher website and magazine, Jamie Geller is also a kosher chef and author of 3 cookbooks, Quick and Kosher: Recipes From The Bride Who Knew Nothing, Quick and Kosher: Meals In Minutes and just released through William Morrow/Harper Collins, Joy of Kosher. She is also founder of the Kosher Media Network (KMN), a media, marketing and e-commerce company. JoyofKosher.com is the number one kosher food and recipe website in the world with an average of 950,000 visitors per month.
“Some of Just Born’s best known brands are candies I have grown up with,” says Jamie Geller, founder of JoyofKosher.com and Joy of Kosher Magazine. “I am excited to share great recipes and craft ideas with consumers and introduce them to the great sweets of Just Born Quality Confections.”
Consumer Engagement Programs include:
Editorial: Jamie Geller will create several customized posts on JoyofKosher.com which will include recipes; easy entertaining ideas; cake, cupcake and cake pop decorating; candy gifts, mommy-and-me crafting projects; table décor; and more, all featuring Just Born Quality Confections candy.
Recipes: Several recipes will be created exclusively utilizing MIKE AND IKE®, GOLDENBERG’S® PEANUT CHEWS®, HOT TAMALES® and TEENEE BEANEE® Gourmet Jelly Beans. The recipes will be easy and fun to make with the whole family for any occasion. Numerous recipes are available to be enjoyed including BeJeweled Mike and Ike Sugar Cookies, Chocolate Rainbow Cake, Hot Tamales Snickerdoodles and more. Recipes can be found on the Joy of Kosher website, www.joyofkosher.com.
Crafts/Decoration Ideas: Candy not only tastes great, but looks great too. Jamie Geller and her team have created some unique crafts using the candy and their packaging. Crafting ideas include centerpieces, party favors, cake decorating and more. Videos: The Joy of Kosher YouTube channel will feature two videos of Jamie Geller preparing her Just Born Quality Confections treats and crafts. The video links will also be shared on other social media websites and sent out in the weekly Joy of Kosher newsletter.
Contests: Joy of Kosher hosted giveaways for consumers via a Live Chat on Facebook in early November and a Twitter Party that took place in October. Consumers will have a chance to win some great prizes as well.
BeJeweled Mike and Ike Sugar Cookies Prep Time: 15 min Cook Time: 10 min Ready Time: 25 min Servings: 36
Ingredients: 1 ½ Boxes of MIKE AND IKE® any variety, chopped up 2/3 Cup margarine – cold 1 Cup Sugar 1 Egg 1 teaspoon vanilla 2 Cups flour 1 teaspoon Baking Soda
Instructions: 1. Pre-heat oven to 350 degrees F. 2. In a mixer bowl, put 2/3 C Margarine, 1 C Sugar, 1 Egg and 1 teaspoon Vanilla. 3. Mix until well creamed. 4. Add in 2 C flour and 1 teaspoon Baking Soda. 5. Add in chopped up MIKE AND IKE® candy, mix into a dough (will be slightly sticky). 6. Roll into 1 inch balls. Place on cookie sheets lined with baking paper. 7. Bake for about 10 minutes or until edges are golden. Centers will be slightly soft. 8. Let cool.
About Just Born Quality Confections:
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE® and TEENEE BEANEE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
What makes this spring 3 ALARM HOT? A national survey among college students to determine WHAT'S HOT!
The HOT TAMALES® 3 ALARM Report on “What’s HOT with College Students” asked college students between the ages of 18-24 a wide range of questions on “HOT”, current topics. The sizzling hot responses are an interesting peek at American culture through the eyes of America’s college students.
A quick pulse at some of the report:
Q. Who’s The “HOTTEST” TV Celebrity?
A.Ashton Kutcher (Two and A Half Men) (34%)
Q. What’s The “HOTTEST” Celebrity Trend?
A.Hair color and style changes (36%)
Q. Where is the “HOTTEST” Spring Break Spot?
A. Florida (35%)
Want to know more on what college students think is HOT? Check out the rest of the HOT TAMALES® 3 ALARM Report on “What’s HOT with College Students” by visiting the HOT TAMALES® Survey Page!